I indicated in the first post of Advertising Strategy that my initial thoughts for creating a music marketing plan are to define the target audience and go from there. It is through the second piece of our music marketing plan that we have this opportunity. However, rather than just defining our target audience, we must ensure we cover the overall context of the situation. This includes the Company Analysis, Consumer Analysis, Market Analysis, Product Analysis, and Competitive Analysis.
Diving into each of these areas may seem like a daunting task – that’s because it is. One piece of advice that has helped me to grasp concepts from a bird’s eye perspective is to practice the three C’s – Context, Context, and Context. It is through this Situational Analysis that our music marketing plan can establish some context and see the big picture.
Previously, we pinned introductory ideas to page through our Executive Summary. (You can find a sample Executive Summary for Breakthrough Band under the “About Breakthrough Band” category). Whether you are writing targets for a new band or for a blog, we have already established a starting point to expand on. Over the next few posts, we will jump into each of the 5 sections listed above to ensure we have a solid foundation for our music marketing plan.
For an interesting overview of the situational analysis for any communications plan, check out Brian McDaniel’s blog post: Writing a Strategic Communications Plan: Situation Analysis (Monday, 31st August 2009). |
