BREAKTHROUGH BAND: Consumer Analysis

Sample Consumer Analysis for BreakthroughBand.com

The nature of both the blogging community and the music industry has evolved and grown as well as diluted in terms of quality over the years.  While there is much debate as to how many blogs are live on the internet, a leading blog directory, Technorati, reports that it tracked over 5 million blogs that posted in June 2008.  Blog news source, The Blog Herald, reported that Technorati was tracking 112.8 million blogs back in February 2008. 

In the same way that a new blog can be created for free in just a few minutes at Blogger, many musicians are able to produce music with a few software programs and some creativity.  This creates endless opportunity (opportunity to start a new band or promote new music) and endless clutter.

Looking at consumers for Breakthrough Band, there is little data to speak of yet.  However, through looking at alternative forms of statistics and professional analysis of related consumers, Breakthrough Band can paint a picture of the current status as it relates to the market.

Below is a chart reflecting keyword research through the Google Search Engine as it relates to Breakthrough Band.

https://adwords.google.com/select/KeywordToolExternal

What this shows is that thousands of consumers search for material relating to Breakthrough Band content every month.  There is a demand for tips and advice for starting a new band, promoting a new band, and making a career in music.  This data is also limited in that it does not reflect the hundreds of variations of each keyword that is typed into Google.

Quote By Quote:

“[Technology] has undoubtedly up-ended the music industry, putting the creation, distribution and marketing of music in the hands of individual musicians.”

– Brian Wingfield, Business Plan: Become a Rock Star

 

“Dismissed by some as irrelevant, music bloggers can have a striking impact on album sales, an expert on technology and the economy has found.”

– Lesley Ciarula Taylor, Quantifying how blog posts affect music sales

 

“Independent artists can do a lot of marketing on their own with the tools technology provides, but doing the work takes connections and time -- time that won't be spent writing and playing music.”

– Randy Shore, Music in the Internet Age

 

“Barriers to entry have been lowered to a point where anybody -- from the least sucking to the most-sucking artists -- can commercially release digital music”

– Glen Peoples, The Best Ways To Expose Your Music?

 

As much as these statements reflect the current market, which we will dive into further, there is a consumer at the point of these messages.  These consumers are musicians, bloggers, and music marketing professionals.

Musicians need to find creative ways to break through and get noticed and will be seeking advice and methods which can be used to yield a high impact and great reach with the music listeners.  Music bloggers are increasingly being recognized for the impact they have on band promotion and review.  These bloggers are undoubtedly, as I am, looking to gain connections and a market presence of their own within the industry.  Lastly, music marketing professionals, both independent and label representatives, are in an ever changing market and looking to find the best musicians and promote their music the best way possible.

Breakthrough Band will continue to track internal web site data and analyze its audience through Google Analytics and other sources to ensure that the target audience receives relevant content.  At the same time, through analyzing the current consumer trends and challenges within the industry, Breakthrough Band has identified a demand for useful material that connects musicians, bloggers, and music industry professionals.