Sample Company Analysis for BreakthroughBand.com
Breakthrough Band is a blog founded by David James, an aspiring musician focused on turning experiences, ideas, professional training, and research into an online resource for like-minded individuals looking to either start a band or promote a band. This web site exists not only as a guidebook for new bands, but also as a channel to connect musicians and music industry professionals.
The tag-line for the web site, “How to Start a Band and Market it”, clearly outlines the two focuses of the content. Breakthrough Band offers step by step instruction for forming a band from scratch and also looks into different advertising strategies that can get a new band noticed. In addition, Breakthrough Band will feature CD reviews, news analysis, and other interesting articles, web site reviews, and new band profiles.
As a growing blog, Breakthrough Band is constantly looking to new ways to network with bloggers, musicians, and industry resources. Although the advice holds true for any musician of any genre of music, progressive-alternative, and heavy rock music influence the content and the target audience.
Breakthrough Band is currently run part-time and seeks funding through both donation and web site advertising. As content and readership grows, Breakthrough Band and David James will continue to seek alternative forms of income and content. Ultimately, the Breakthrough Band blog will be moderated and contributed to full-time, expanding both its reach and online capabilities.
Mission Statement:
Breakthrough Band is an online resource set from the perspective of passionate musicians looking for success. Tips and advice are sourced, compiled, and articulated to offer opinions and guidelines for two purposes: To walk readers through the steps in starting a new band and assisting new bands in the promotion and marketing of their music.
Creativity, tenacity, and humility permeate through the struggles of starting and marketing a new band. We all can contribute – we all can learn.
Vision Statement:
Breakthrough Band will:
* Build a reputation of simple and sound advice for new bands
* Achieve an environment where readers and contributors add value to each other
* Create a network of resources connecting musicians, bands, and industry professionals
* Become the number one resource for musicians looking to start and market a new band. |
